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Seoul Living Design Fair 2026 Overview

The SLDF is considered one of Korea’s most established lifestyle exhibitions. It brings together furniture, lighting, home decor, tech-inspired home appliances, and F&B brands under one roof. The venue was divided into themed halls:

• Hall A: Life Completed by Furniture
• Hall B: Smarter Everyday Living
• Hall C: Lifestyle Filled with Personal Taste
• Hall D: Life Shaped by Space

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Hall A

Hall A is typically where you spend the most time, where you’ll find larger furniture brands and design-driven booths.

ZIATTI

ZIATTI is a Korean furniture brand that focuses on refined craftsmanship, natural materials, and thoughtful design. Their Vent Media Console was actually my biggest discovery at the SLDF last year and I was happy to see a mini version of it this time. The Vent Side Cabinet felt like a compact reinterpretation of the original design.

&Tradition

&Tradition is a Danish design brand founded in Copenhagen in 2010, known for its clean Scandinavian sensibility balanced with thoughtful accent colors. Many of their pieces balance Nordic minimalism with subtle yet playful color combinations.

The Shuffle Table, inspired by colorful wooden toys, was my mom’s favorite piece at the exhibition. Its rounded silhouette and layered color composition added brightness to the space.

For something more subdued, the Lato Table also stood out. The rounded marble base anchors the piece visually, while the clean vertical stem keeps the overall form minimal. It felt simpler and more understated than the Shuffle Table, but just as versatile for everyday use.

Bono.M

Another memorable booth in Hall A was Bono.M, a Korean furniture brand specializing in recycled wood pieces aged between 30 to 100 years. The subtle scent of natural wood was soothing and reinforced the authenticity of the materials.

The Baum Stool was something that could function as seating, a side table, or even an accent object. The Pona 80 double-door cabinet carried a heavier presence, emphasizing solid wood density and craftsmanship. Unlike the minimal or mid-century modern trends in most other brands, Bono.M leans more into warmth and longevity.

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Hall B

Hall B focused more on lifestyle accessories, lighting, and design objects.

Lumir

Lumir showcased their signature pieces, including the widely popular “Yeolmae” lamp and the newer model “Hobak.” Inspired by the shape of a pear to symbolize abundance and hospitality, the Yeolmae lamp has recently become genuinely popular in Korea. Beyond its sculptural design, the lamp is wireless and rechargeable so you can move it around the home or even use it outdoors.

Mooas

I’d come across Mooas’ small clocks and gadgets in bookstores like Kyobo or Youngpoong before, but I was surprised to see how extensive their product range has become. Their lineup went far beyond desk accessories, covering everything from luggage to lighting to home gym machines. The duck-inspired LED lamps were my favorite and their mini flip clock stood out for its compact size and classic analog mood; it’s the kind of item that would make a great housewarming gift.

Masstige Deco

Masstige Deco is another Korean furniture brand that focuses on combining everyday practicality with approachable design. Their booth at the SLDF leaned into a playful, slightly kitsch aesthetic. Heart-shaped mirrors and matching wall shelves, along with the horse-shaped plush toys (a nod to the Year of the Horse) added a lively touch to the space.

Their Nova Retro Wall Cabinet functioned almost like a multi-purpose wall system combining glass-door storage, mini drawers, and a shelf for books. The Two-Tone 6-Compartment Vertical Storage featured brown and butter-colored stripe accents in the center, which added a retro character to the structured design.

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Hall C

Hall C shifted toward crafts, ceramics, textiles, and F&B brands.

Bangyudang

Bangyudang is a famous sesame oil brand my family has trusted for years. We purchased their perilla oil and sesame oil, both of which are staples in Korean cooking. FYI Hall C has a lot of F&B booths that offer tastings of everything from supplements to gelato to beverages, so go to Hall C if you need a snack break!

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Hall D

Hall D included larger spatial installations and the VIP lounge.

VIP Lounge

The design concept for this year’s VIP lounge was titled “Roofscape,” inspired by traditional Korean hanok architecture. Black-toned structural elements created a calm, restrained environment.

Two beverage brands that were featured in the lounge were Hawoon and Veuve Clicquot. Tea brand Hawoon offered 8 options: four leaf teas and four decaffeinated options, while Veuve Clicquot served its Brut champagne. One small detail that stood out was Hawoon’s paper tea cups that had curved ceramic-like silhouettes which was a subtle yet clever design touch.

LCDC Cafeteria

Beyond the VIP lounge, there was also the LCDC Cafeteria which was open to all visitors. LCDC SEOUL is a multicultural complex in Seongsu where it brings together curated lifestyle shops, pop-up spaces, fashion, and cafes. At the SLDF 2026, LCDC introduced a large-scale cafeteria designed to resemble its original building in Seongsu. The cafeteria featured LCDC’s specialty coffee brand Cafe Ephemera, along with desserts from Biscuiterie M.O.

Cafe Ephemera is known for its wellness-focused offerings, including low-sugar and decaffeinated beverages. But the pricing leaned toward the higher end: coffee ranged from 5,000 to 9,000 KRW, and tea was priced at around 8,000 KRW.

Windowstory

Windowstory, a Korean blind and shading brand, presented a range of products that felt especially practical for modern apartment living. Their easy blinds are designed for nail-free installation, making them ideal for anyone who wants to avoid drilling into walls or window frames. From designs featuring Korean-inspired paintings and patterns to modern styles, the brand offers options that can suit every mood.

Beyond convenience, Windowstory places strong emphasis on controlling natural light and enhancing spatial harmony. Their approach isn’t just about blocking light, but about shaping and filtering it to create comfortable atmospheres throughout the day.

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What to Eat in COEX Hyundai Department Store

Japanese Noodles at <Song>

After several hours of walking through the COEX exhibition halls, we headed to Hyundai Department Store Trade Center for lunch. We chose to eat at Song, a Japanese-style restaurant on the 10th floor of the department store.

I ordered the buckwheat soba a la carte, which came with a refreshingly chilled broth and colorful toppings arranged generously over the soba noodles. My dad ordered the kimchi nabe udon set, which was served bubbling in a hot stone pot with a warmly spiced kimchi broth, thick udon noodles, and assorted tempura and rice balls on the side.